What if the food you should be eating was also food you actually wanted to eat?

In the United States, nutritious food, especially vegetables, has a perception problem. 59% of Americans still believe that eating healthy means eating food that doesn't taste good.

On the other hand, fast food is a cornerstone of American culture and is often perceived as the most delicious type of food. This perception is largely shaped by how its food and portrayal visually captivate people.

The idea was simple: present Knorr using the tropes of fast food advertising. In a country where fast food equals flavor, we decided to mimic the fast food advertising style by seizing all its tropes and using them to create our own mouthwatering, nutritious campaign.