A FUTURE NOBODY WANTS TO LIVE IN

Mexico City, choked by smog, looked absolutely gray from the sky for four days, it was the worst air quality we'd seen in ages.  From that simple yet meaningful observation, this campaign was born. Our client, Greenpeace, challenged us to create a powerful visual message to be spread on digital, social media and out of home. The goal was to make people react and sign a petition, urging city officials to implement strict environmental regulations so that this would never happen again.