In April 2020, due to the Covid-19 pandemic, the production and distribution of beer were prohibited in Mexico because it was not considered an essential activity.

However, this industry represents more than 650,000 direct and indirect jobs.Collaborating with AB-InBev's legal department, we identified an opportunity: According to Mexican law, a drink below 2% alcohol is not considered an alcoholic beverage.

In record time, Victoria 1.8 was formulated, designed, and produced—the only beer that could be distributed and marketed during the beer ban in Mexico. A beer that was born to help the Mexican people.