BARCEL - 2019 BRONZE WINNER - FILM

In Mexico, music festivals can unfortunately be places where women easily experience harassment. In response, Barcel, a popular snack brand aimed at young people, launched a brief to develop a film that highlights the issue. The objective is to bring attention to the problem, evoke empathy, and raise awareness among the young audience attending these festivals, encouraging them to speak out against harassment.

CORONA - 2018 BRONZE WINNER - MEDIA

Corona, the Mexican beer with the highest sales worldwide, is an icon of pride for the new Mexican generations as it always finds a way to go the 'extra' mile.

There is a significant difference between simply doing something and going beyond expectations; that extra mile is what brings about change. Going the extra mile is doing more, traveling more, flying more, and helping more. That was the brief provided by the brand – to create an idea that generates a real action inspiring the spirit of assistance among Mexicans and contributes to positively propelling Mexico forward.

B GRAND - 2019 SHORTLIST - PRINT

Cities are increasing their population very fast, leaving very small spaces to live. Be Grand, a company dedicated to the construction of houses with a vertical concept, launched a challenge - to communicate in print the advantages of choosing a vertical home over a regular one.

KELLOGG’S - 2019 SHORTLIST - DIGITAL

More than 80% of Mexicans (children and adults) have low fiber consumption in their diet. So, how do we get Mexicans to include it in their diet with a campaign that integrates digital media?