https://javinbook.cargo.site JAVIN Tue, 20 Feb 2024 01:00:00 +0000 https://javinbook.cargo.site en https://javinbook.cargo.site/Tutorial-Video Tue, 12 Dec 2023 06:23:17 +0000 JAVIN https://javinbook.cargo.site/Tutorial-Video .image-link[rel="random_page"]{display: none;} https://javinbook.cargo.site/Cempasuchil Wed, 13 Dec 2023 21:32:44 +0000 JAVIN https://javinbook.cargo.site/Cempasuchil <img width="1920" height="810" width_o="1920" height_o="810" data-src="https://freight.cargo.site/t/original/i/2372f1eb1f1a7b7742122d2934a5b8f8c93fcf00ae133724c301ed697d4b07fc/Header-Cempa.jpg" data-mid="200797222" border="0" src="https://freight.cargo.site/w/1000/i/2372f1eb1f1a7b7742122d2934a5b8f8c93fcf00ae133724c301ed697d4b07fc/Header-Cempa.jpg" /> <img width="1920" height="155" width_o="1920" height_o="155" data-src="https://freight.cargo.site/t/original/i/6e2f92b58da309564501b98174bd512b1f4296d4502d3a2112fa6d1c75ac3645/Cempa.png" data-mid="210118664" border="0" src="https://freight.cargo.site/w/1000/i/6e2f92b58da309564501b98174bd512b1f4296d4502d3a2112fa6d1c75ac3645/Cempa.png" /> Two years after the start of the Covid pandemic, people grew tired of being separated from their loved ones for so long, including those who had passed away. Mexican beer brand Victoria, with a long history of celebrating the Day of the Dead tradition, decided it was time to help Mexicans finally reunite with their deceased loved ones once more. To make this reunion possible, we harnessed the Cempasúchil as the centerpiece of our campaign, the mystical Mexican flower known to connect the realms of the living and the deceased. Using real messages that people have dedicated on social media to those they have lost, we created a film that tells the story of a reunion between the living and the dead. In the film, the protagonists manage to travel from the other world thanks to the Cempasúchil flower, which in Mexico represents the bridge between the two worlds. Since going to the movies is one of the most popular activities in Mexico, we launched our film through the most important cinemas in the country. Outside the theaters we displayed one of the six posters made to showcase the movie. <img width="7087" height="10630" width_o="7087" height_o="10630" data-src="https://freight.cargo.site/t/original/i/5dabfd67b9cfbcb907a03f455e60234dde25b67e09909db7143061bf148feb84/P07.jpg" data-mid="199471173" border="0" src="https://freight.cargo.site/w/1000/i/5dabfd67b9cfbcb907a03f455e60234dde25b67e09909db7143061bf148feb84/P07.jpg" /> <img width="7087" height="10630" width_o="7087" height_o="10630" data-src="https://freight.cargo.site/t/original/i/6deb8888697156a5b6144d9948e04362b4296e44da3efc83f4d5d0e3887b4049/P08.jpg" data-mid="199471174" border="0" src="https://freight.cargo.site/w/1000/i/6deb8888697156a5b6144d9948e04362b4296e44da3efc83f4d5d0e3887b4049/P08.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/73d6b384d4884bc7dc0ea27a03d6c924b49a0139a89f67a70bb0ddbcb9f1a4d1/Cinema001.jpg" data-mid="199471075" border="0" src="https://freight.cargo.site/w/1000/i/73d6b384d4884bc7dc0ea27a03d6c924b49a0139a89f67a70bb0ddbcb9f1a4d1/Cinema001.jpg" /> <img width="7087" height="10630" width_o="7087" height_o="10630" data-src="https://freight.cargo.site/t/original/i/2f99830a54e148dcf5dadfcade4455ec796a7e391d691dba887262824f1dc3ab/P03.jpg" data-mid="199471169" border="0" src="https://freight.cargo.site/w/1000/i/2f99830a54e148dcf5dadfcade4455ec796a7e391d691dba887262824f1dc3ab/P03.jpg" /> <img width="7087" height="10630" width_o="7087" height_o="10630" data-src="https://freight.cargo.site/t/original/i/7e8740d5cc2e83dc82b9f9c35bf5df0a82d9266df159027859c8d61f4bb36513/P06.jpg" data-mid="199471172" border="0" src="https://freight.cargo.site/w/1000/i/7e8740d5cc2e83dc82b9f9c35bf5df0a82d9266df159027859c8d61f4bb36513/P06.jpg" /> <img width="7087" height="10630" width_o="7087" height_o="10630" data-src="https://freight.cargo.site/t/original/i/f3acf71885154a6eb1cb84a8d5e8d300b17dd59b983e95c64579295783b75332/P04.jpg" data-mid="199471170" border="0" src="https://freight.cargo.site/w/1000/i/f3acf71885154a6eb1cb84a8d5e8d300b17dd59b983e95c64579295783b75332/P04.jpg" /> <img width="7087" height="10630" width_o="7087" height_o="10630" data-src="https://freight.cargo.site/t/original/i/4d3c3ac07792131a8f9cec2c7a66691b586a0d6378f13c786113425d45355acf/P05.jpg" data-mid="199471171" border="0" src="https://freight.cargo.site/w/1000/i/4d3c3ac07792131a8f9cec2c7a66691b586a0d6378f13c786113425d45355acf/P05.jpg" /> <img width="7087" height="10630" width_o="7087" height_o="10630" data-src="https://freight.cargo.site/t/original/i/8a102216ce2c0ef7e3855853e521e6bd9a3b9389060b11579a72433219decdc5/P01.jpg" data-mid="199471167" border="0" src="https://freight.cargo.site/w/1000/i/8a102216ce2c0ef7e3855853e521e6bd9a3b9389060b11579a72433219decdc5/P01.jpg" /> <img width="7087" height="10630" width_o="7087" height_o="10630" data-src="https://freight.cargo.site/t/original/i/8ea7bef64f807b95f802d0b16dd8108cd75eb012c1245f9e39e40861fcb5ebb4/P02.jpg" data-mid="199471168" border="0" src="https://freight.cargo.site/w/1000/i/8ea7bef64f807b95f802d0b16dd8108cd75eb012c1245f9e39e40861fcb5ebb4/P02.jpg" /> After the film, we unveiled our new beer innovation, “Victoria Cempasúchil.” For the first time in history, we crafted a beer made from the Cempasúchil flower, intended to become an icon of the Day of the Dead festivities. People loved it, and Victoria Cempasúchil broke sales records on one of the most important e-commerce platforms in the country. From that day on, it has been sold continuously until today. <img width="7087" height="10630" width_o="7087" height_o="10630" data-src="https://freight.cargo.site/t/original/i/7f2d900026fbe40fb706d66eb314451b32a5e7f42e4f978e8a4551e709065dbf/Cempasuchil-Can.jpg" data-mid="199473103" border="0" src="https://freight.cargo.site/w/1000/i/7f2d900026fbe40fb706d66eb314451b32a5e7f42e4f978e8a4551e709065dbf/Cempasuchil-Can.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/985976b6727aae1fe0e2028cb2cd49ed72e066b455be0e81ecee309e2b0c8fad/CempasuchilCan.jpg" data-mid="199473105" border="0" src="https://freight.cargo.site/w/1000/i/985976b6727aae1fe0e2028cb2cd49ed72e066b455be0e81ecee309e2b0c8fad/CempasuchilCan.jpg" /> <img width="1181" height="1772" width_o="1181" height_o="1772" data-src="https://freight.cargo.site/t/original/i/b08d94e9a1e330d83026b25dcbf0284d577e6663d3f3b3b5fe0b9ffa06601cb0/KVvertical01.jpg" data-mid="199474671" border="0" src="https://freight.cargo.site/w/1000/i/b08d94e9a1e330d83026b25dcbf0284d577e6663d3f3b3b5fe0b9ffa06601cb0/KVvertical01.jpg" /> <img width="1181" height="1772" width_o="1181" height_o="1772" data-src="https://freight.cargo.site/t/original/i/7cacd475e4dac8ebde6b4a8d0e5503dfc22302b85b4fedd2ed58e6ed62f331b3/KVvertical02.jpg" data-mid="199474673" border="0" src="https://freight.cargo.site/w/1000/i/7cacd475e4dac8ebde6b4a8d0e5503dfc22302b85b4fedd2ed58e6ed62f331b3/KVvertical02.jpg" /> <img width="1742" height="797" width_o="1742" height_o="797" data-src="https://freight.cargo.site/t/original/i/dd86de118bf5a60ac799c131450237ede3984c9826fdec8377a8af0d552403d4/KVHorizontal01.jpg" data-mid="199474670" border="0" src="https://freight.cargo.site/w/1000/i/dd86de118bf5a60ac799c131450237ede3984c9826fdec8377a8af0d552403d4/KVHorizontal01.jpg" /> We created four different Day of the Dead altars that we displayed on social media to showcase how Victoria Cempasúchil can blend to perfection with the gastronomy of the four most important regions of the country: the North, Center, South, and Pacific. <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/00d494ce476a76a9037a8f543bd24b087d774e345c2b66bb230e6c0021f0688f/Altar01.jpg" data-mid="199476480" border="0" src="https://freight.cargo.site/w/1000/i/00d494ce476a76a9037a8f543bd24b087d774e345c2b66bb230e6c0021f0688f/Altar01.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/7191001d61539c0c593108b72d93cf9de943f9108f57d50d475bcc31a3e51356/Victoria-Table-Top_Norte.jpg" data-mid="199476482" border="0" src="https://freight.cargo.site/w/1000/i/7191001d61539c0c593108b72d93cf9de943f9108f57d50d475bcc31a3e51356/Victoria-Table-Top_Norte.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/992ca9804352f43a1de044d883e848a26086a2099a37752aaf4f5ad8cd54aba5/Altar04.jpg" data-mid="199476487" border="0" src="https://freight.cargo.site/w/1000/i/992ca9804352f43a1de044d883e848a26086a2099a37752aaf4f5ad8cd54aba5/Altar04.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/54b255da0d841abe6c7ad698662d1420e4ef247cec1d9cade41b75eb7fa79b90/Altar03.jpg" data-mid="199476485" border="0" src="https://freight.cargo.site/w/1000/i/54b255da0d841abe6c7ad698662d1420e4ef247cec1d9cade41b75eb7fa79b90/Altar03.jpg" /> <img width="1920" height="472" width_o="1920" height_o="472" data-src="https://freight.cargo.site/t/original/i/5fe6ca0173fb1347086605e5432e6ffbb0440dfecf55d3f9f76e2ae8ec03544d/LogoFinal02.png" data-mid="200797515" border="0" src="https://freight.cargo.site/w/1000/i/5fe6ca0173fb1347086605e5432e6ffbb0440dfecf55d3f9f76e2ae8ec03544d/LogoFinal02.png" /> &lt;/ https://javinbook.cargo.site/Victoria-1-8 Wed, 20 Dec 2023 20:13:29 +0000 JAVIN https://javinbook.cargo.site/Victoria-1-8 <img width="1920" height="810" width_o="1920" height_o="810" data-src="https://freight.cargo.site/t/original/i/d0b3a67e406d3190d4c7005bf31ac742a771a987bba72157047344eb6158eeb5/Header-Victoria-1.8.jpg" data-mid="199867607" border="0" src="https://freight.cargo.site/w/1000/i/d0b3a67e406d3190d4c7005bf31ac742a771a987bba72157047344eb6158eeb5/Header-Victoria-1.8.jpg" /> <img width="1920" height="155" width_o="1920" height_o="155" data-src="https://freight.cargo.site/t/original/i/b1ae577ff82c16d31f0d2d66acdfe9e6f185b16aa60019901852c34152b95664/1.8.png" data-mid="210118814" border="0" src="https://freight.cargo.site/w/1000/i/b1ae577ff82c16d31f0d2d66acdfe9e6f185b16aa60019901852c34152b95664/1.8.png" /> In April 2020, due to the Covid-19 pandemic, the production and distribution of beer were prohibited in Mexico because it was not considered an essential activity. However, this industry represents more than 650,000 direct and indirect jobs.Collaborating with AB-InBev's legal department, we identified an opportunity: According to Mexican law, a drink below 2% alcohol is not considered an alcoholic beverage. In record time, Victoria 1.8 was formulated, designed, and produced—the only beer that could be distributed and marketed during the beer ban in Mexico. A beer that was born to help the Mexican people. <img width="1920" height="472" width_o="1920" height_o="472" data-src="https://freight.cargo.site/t/original/i/c0460c4050463626d428acbc98b6def705edc83b1dbbf2ed211331d9668c93fc/News02.jpg" data-mid="199895086" border="0" src="https://freight.cargo.site/w/1000/i/c0460c4050463626d428acbc98b6def705edc83b1dbbf2ed211331d9668c93fc/News02.jpg" /> <img width="1920" height="472" width_o="1920" height_o="472" data-src="https://freight.cargo.site/t/original/i/df6b43ec58ead834b71de7c63875d16abad6abff2f1a3526a1742689dd012a3a/News03.jpg" data-mid="199895087" border="0" src="https://freight.cargo.site/w/1000/i/df6b43ec58ead834b71de7c63875d16abad6abff2f1a3526a1742689dd012a3a/News03.jpg" /> <img width="1920" height="472" width_o="1920" height_o="472" data-src="https://freight.cargo.site/t/original/i/1aa30e284c04dd6d18a55bd94cd335e4a99c0443c3c039d50b1b8e4c20c1117a/News01.jpg" data-mid="199895085" border="0" 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data-mid="199895143" border="0" src="https://freight.cargo.site/w/1000/i/31dc14de7f1a7b9d7f010d99eb2870485b9638a592af30ebcfe77745f1ee8c36/Beer04.jpg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/4954da22cefa5a3fc1611cb298cd07f3cd11e4842104515e8837a757f65b09ad/Gif-02.gif" data-mid="199890527" border="0" src="https://freight.cargo.site/w/600/i/4954da22cefa5a3fc1611cb298cd07f3cd11e4842104515e8837a757f65b09ad/Gif-02.gif" /> <img width="600" height="340" width_o="600" height_o="340" data-src="https://freight.cargo.site/t/original/i/3aa58ebdbc8419e2f20a9c9adc19f3a719f22f38fedca2f29207aa06c82fc800/Gif-01.gif" data-mid="199887772" border="0" src="https://freight.cargo.site/w/600/i/3aa58ebdbc8419e2f20a9c9adc19f3a719f22f38fedca2f29207aa06c82fc800/Gif-01.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/1d2c1ddb326bb01dba77bd118e6b71615f2576244c1c441f492d5035a150d81e/Gif-03.gif" data-mid="199891180" border="0" src="https://freight.cargo.site/w/600/i/1d2c1ddb326bb01dba77bd118e6b71615f2576244c1c441f492d5035a150d81e/Gif-03.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/9294ef6c69956b11c8c403e0a9a170ba68b6d815c23c66bea3a8eb527aa7031f/Gif-05.gif" data-mid="199891412" border="0" src="https://freight.cargo.site/w/600/i/9294ef6c69956b11c8c403e0a9a170ba68b6d815c23c66bea3a8eb527aa7031f/Gif-05.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/c46c330c7b99a3629a77da0c7236726a68c6f5976514dabd9e146126aedef61c/Gif-04.gif" data-mid="199891358" border="0" src="https://freight.cargo.site/w/600/i/c46c330c7b99a3629a77da0c7236726a68c6f5976514dabd9e146126aedef61c/Gif-04.gif" /> <img width="1920" height="472" width_o="1920" height_o="472" data-src="https://freight.cargo.site/t/original/i/afb0e25ddeaf53c5f4c4401468ea5ec27355b6dbab23fd72589ac8566f966fed/Comment-01.jpg" data-mid="199895173" border="0" src="https://freight.cargo.site/w/1000/i/afb0e25ddeaf53c5f4c4401468ea5ec27355b6dbab23fd72589ac8566f966fed/Comment-01.jpg" /> <img width="1920" height="472" width_o="1920" height_o="472" data-src="https://freight.cargo.site/t/original/i/d29b84747ba6f56e9d2ab1010c27cdc94a0b1cc9365f014a1a75d92e20200a24/Comment-02.jpg" data-mid="199895174" border="0" src="https://freight.cargo.site/w/1000/i/d29b84747ba6f56e9d2ab1010c27cdc94a0b1cc9365f014a1a75d92e20200a24/Comment-02.jpg" /> <img width="1920" height="472" width_o="1920" height_o="472" data-src="https://freight.cargo.site/t/original/i/54d814c40de562742b946d39dc0ee553ab24c07294ff4647c59df493edefc296/Comment-03.jpg" data-mid="199895175" border="0" src="https://freight.cargo.site/w/1000/i/54d814c40de562742b946d39dc0ee553ab24c07294ff4647c59df493edefc296/Comment-03.jpg" /> <img width="1920" height="472" width_o="1920" height_o="472" data-src="https://freight.cargo.site/t/original/i/3b2b2150a36537f3f218817a45903b927902f4d6876e66cb9c3258ab1d326696/Comment-04.jpg" data-mid="199895176" border="0" src="https://freight.cargo.site/w/1000/i/3b2b2150a36537f3f218817a45903b927902f4d6876e66cb9c3258ab1d326696/Comment-04.jpg" /> <img width="520" height="1040" width_o="520" height_o="1040" data-src="https://freight.cargo.site/t/original/i/a67092c89cc46687072960df41e5182c0a3151ce9ff3ade02157ab4eb5129b97/Generic01.jpg" data-mid="199893710" border="0" src="https://freight.cargo.site/w/520/i/a67092c89cc46687072960df41e5182c0a3151ce9ff3ade02157ab4eb5129b97/Generic01.jpg" /> <img width="780" height="1040" width_o="780" height_o="1040" data-src="https://freight.cargo.site/t/original/i/c85d3e1697bd76bda9cbdcef0714a64810fafc90d58f718da95724e2ad1e7ece/Generic07.jpg" data-mid="199893716" border="0" 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data-src="https://freight.cargo.site/t/original/i/f3257ccba7d89e44fa9b5176c8aab91ce57c0ca4873e4cbd3056f4bb89159245/Generic05.jpg" data-mid="199893714" border="0" src="https://freight.cargo.site/w/720/i/f3257ccba7d89e44fa9b5176c8aab91ce57c0ca4873e4cbd3056f4bb89159245/Generic05.jpg" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/bbb1eaee180a9d54d731fc09242bbc41287801828844b6dc22ad64a2270ba744/Generic06.jpg" data-mid="199893715" border="0" src="https://freight.cargo.site/w/960/i/bbb1eaee180a9d54d731fc09242bbc41287801828844b6dc22ad64a2270ba744/Generic06.jpg" /> <img width="622" height="1280" width_o="622" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a34b0e559447403bf4b691b12b8dd675c11bbb115c695f7c11e5414d7142d6b5/Generic13.jpg" data-mid="199893722" border="0" src="https://freight.cargo.site/w/622/i/a34b0e559447403bf4b691b12b8dd675c11bbb115c695f7c11e5414d7142d6b5/Generic13.jpg" /> <img width="1280" height="960" width_o="1280" height_o="960" data-src="https://freight.cargo.site/t/original/i/b24ab3ab0a54cb6a83ab6fe503a1512469c3ff4baa307baa00caddc2774c9c7d/Generic12.jpg" data-mid="199893721" border="0" src="https://freight.cargo.site/w/1000/i/b24ab3ab0a54cb6a83ab6fe503a1512469c3ff4baa307baa00caddc2774c9c7d/Generic12.jpg" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ed828dbae13722bbfcf96928618722441c8829755339ed66deb1c27ca8631d23/Generic02.jpg" data-mid="199893711" border="0" src="https://freight.cargo.site/w/960/i/ed828dbae13722bbfcf96928618722441c8829755339ed66deb1c27ca8631d23/Generic02.jpg" /> <img width="1040" height="780" width_o="1040" height_o="780" data-src="https://freight.cargo.site/t/original/i/98cf46e8ac95a42472448331753b24c9a33b6708c3a53876bddabacd1ea13403/Generic15.jpg" data-mid="199893724" border="0" src="https://freight.cargo.site/w/1000/i/98cf46e8ac95a42472448331753b24c9a33b6708c3a53876bddabacd1ea13403/Generic15.jpg" /> <img width="1280" height="960" width_o="1280" height_o="960" data-src="https://freight.cargo.site/t/original/i/726922a05005acadae9ba40067698fe7842b634a1ce0acb78645169f6effa330/Generic08.jpg" data-mid="199893717" border="0" src="https://freight.cargo.site/w/1000/i/726922a05005acadae9ba40067698fe7842b634a1ce0acb78645169f6effa330/Generic08.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/bb18096eb743655617face680f01b04476895e9c85f7d62b27d1fe7dde5f44de/Generic11.jpg" data-mid="199893720" border="0" src="https://freight.cargo.site/w/1000/i/bb18096eb743655617face680f01b04476895e9c85f7d62b27d1fe7dde5f44de/Generic11.jpg" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9b87efdee7ac863f3d53cf04ec92fcddf5e74f27d6e394a7283b27581804c7f5/Generic09.jpg" data-mid="199893718" border="0" src="https://freight.cargo.site/w/960/i/9b87efdee7ac863f3d53cf04ec92fcddf5e74f27d6e394a7283b27581804c7f5/Generic09.jpg" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ef2fa50e8ca58015e08c1234dfd6a279aa3f9a3090a7a972ee601548f1adbd69/Generic14.jpg" data-mid="199893723" border="0" src="https://freight.cargo.site/w/720/i/ef2fa50e8ca58015e08c1234dfd6a279aa3f9a3090a7a972ee601548f1adbd69/Generic14.jpg" /> <img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/4e922e70b69414fe692b70349a1ca1c0bb0e97aa8c239ba79a73fe52fb2a118c/BoardCase.jpg" data-mid="199894832" border="0" src="https://freight.cargo.site/w/1000/i/4e922e70b69414fe692b70349a1ca1c0bb0e97aa8c239ba79a73fe52fb2a118c/BoardCase.jpg" /> <img width="1920" height="472" width_o="1920" height_o="472" data-src="https://freight.cargo.site/t/original/i/a63ed4b573196f70a29bb68bd8a40dca739088870f1e2b2071faa48890942807/LogoFinal.jpg" data-mid="199895135" border="0" src="https://freight.cargo.site/w/1000/i/a63ed4b573196f70a29bb68bd8a40dca739088870f1e2b2071faa48890942807/LogoFinal.jpg" /> https://javinbook.cargo.site/It-s-Not-Fast-Food-But-it-s-So-Good Tue, 20 Feb 2024 01:00:00 +0000 JAVIN https://javinbook.cargo.site/It-s-Not-Fast-Food-But-it-s-So-Good <img width="1920" height="810" width_o="1920" height_o="810" data-src="https://freight.cargo.site/t/original/i/63bf41a6a75b7e9cd764d2d261e27b5cf93e443da6577dde48b76fa881f95929/Knorr-Header.jpg" data-mid="205015756" border="0" src="https://freight.cargo.site/w/1000/i/63bf41a6a75b7e9cd764d2d261e27b5cf93e443da6577dde48b76fa881f95929/Knorr-Header.jpg" /> <img width="1920" height="155" width_o="1920" height_o="155" data-src="https://freight.cargo.site/t/original/i/efe9ca45f031499a80ebad114db413df7dbb2a7305245deea1f87a3ebc3b1e97/Knorr.png" data-mid="210118884" border="0" src="https://freight.cargo.site/w/1000/i/efe9ca45f031499a80ebad114db413df7dbb2a7305245deea1f87a3ebc3b1e97/Knorr.png" /> What if the food you should be eating was also food you actually wanted to eat? In the United States, nutritious food, especially vegetables, has a perception problem. 59% of Americans still believe that eating healthy means eating food that doesn't taste good. On the other hand, fast food is a cornerstone of American culture and is often perceived as the most delicious type of food. This perception is largely shaped by how its food and portrayal visually captivate people. The idea was simple: present Knorr using the tropes of fast food advertising. In a country where fast food equals flavor, we decided to mimic the fast food advertising style by seizing all its tropes and using them to create our own mouthwatering, nutritious campaign. <img width="2052" height="1168" width_o="2052" height_o="1168" data-src="https://freight.cargo.site/t/original/i/02828cd3abf2021455c82a2519e3b1ce63d34d19908984ac2cb2ec259c4c303f/KnorrtasteComboPost.jpg" data-mid="211546342" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/02828cd3abf2021455c82a2519e3b1ce63d34d19908984ac2cb2ec259c4c303f/KnorrtasteComboPost.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a74135984313b5e68326e0050e5df3c8b38afce1eea29353a600cc3fd45031f6/Image15.jpg" data-mid="209861185" border="0" src="https://freight.cargo.site/w/1000/i/a74135984313b5e68326e0050e5df3c8b38afce1eea29353a600cc3fd45031f6/Image15.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6f50d3e7d4c52dee42000532af0a0b9a838ca00d02fd2cb65cd5d7be6a380241/Image13.jpg" data-mid="209859848" border="0" src="https://freight.cargo.site/w/1000/i/6f50d3e7d4c52dee42000532af0a0b9a838ca00d02fd2cb65cd5d7be6a380241/Image13.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e1233afc900e4e0c02f18dffacc1ac7a05d2d3c1e53c70635ed8f37b10f41878/Image12.jpg" data-mid="209859849" border="0" src="https://freight.cargo.site/w/1000/i/e1233afc900e4e0c02f18dffacc1ac7a05d2d3c1e53c70635ed8f37b10f41878/Image12.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/863539552fd941a7b7774279861b6717be6517c6b02b0e1f6e83db377a44c2c1/Image09.jpg" data-mid="209859852" border="0" src="https://freight.cargo.site/w/1000/i/863539552fd941a7b7774279861b6717be6517c6b02b0e1f6e83db377a44c2c1/Image09.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e24009fdc2a6dff35323daf21aba3d0db461c084d0580bfe1141b0f3d5e4bec1/Image07.jpg" data-mid="209859854" border="0" src="https://freight.cargo.site/w/1000/i/e24009fdc2a6dff35323daf21aba3d0db461c084d0580bfe1141b0f3d5e4bec1/Image07.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ac8cefbcd567ce8b3e1419c8b655fd062d34bd1e8df2abe6d488943ea63143aa/Image10.jpg" data-mid="209859851" border="0" src="https://freight.cargo.site/w/1000/i/ac8cefbcd567ce8b3e1419c8b655fd062d34bd1e8df2abe6d488943ea63143aa/Image10.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cfd47df712dad404ff647ab961804c5359e08c805acbd7fd6c173fed42519ac5/Image08.jpg" data-mid="209859853" border="0" src="https://freight.cargo.site/w/1000/i/cfd47df712dad404ff647ab961804c5359e08c805acbd7fd6c173fed42519ac5/Image08.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1cc27eb9f9952d2c5229d24ad18e0dcd7eab789cf3c87d71caf3dc2d4587a14f/Image11.jpg" data-mid="209859850" border="0" src="https://freight.cargo.site/w/1000/i/1cc27eb9f9952d2c5229d24ad18e0dcd7eab789cf3c87d71caf3dc2d4587a14f/Image11.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/441cd5d48843a3106d8682c0af747e6d1f93a8ff61b9b427dfe2111cebd20a2b/Image05.jpg" data-mid="209859856" border="0" src="https://freight.cargo.site/w/1000/i/441cd5d48843a3106d8682c0af747e6d1f93a8ff61b9b427dfe2111cebd20a2b/Image05.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cc240188f4b39525d4854959a9343fbe830d837440f1f9f0d641eea3f9eea0ea/Image01.jpg" data-mid="209859860" border="0" src="https://freight.cargo.site/w/1000/i/cc240188f4b39525d4854959a9343fbe830d837440f1f9f0d641eea3f9eea0ea/Image01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5577933ce0362599083429aa2a40d62277714b1f531a92511ce46762b73ed682/Image03.jpg" data-mid="209859858" border="0" src="https://freight.cargo.site/w/1000/i/5577933ce0362599083429aa2a40d62277714b1f531a92511ce46762b73ed682/Image03.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7017f2e8dd6c8c9013424e21ad0878323a580015f12fd0aaf74286a5d99f8e47/Image04.jpg" data-mid="209859857" border="0" src="https://freight.cargo.site/w/1000/i/7017f2e8dd6c8c9013424e21ad0878323a580015f12fd0aaf74286a5d99f8e47/Image04.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/64ea42715e7ca544ba9bd4c964958f32b942618cc6d309321318be164f1fd17f/Image02.jpg" data-mid="209859859" border="0" src="https://freight.cargo.site/w/1000/i/64ea42715e7ca544ba9bd4c964958f32b942618cc6d309321318be164f1fd17f/Image02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cc240188f4b39525d4854959a9343fbe830d837440f1f9f0d641eea3f9eea0ea/Image01.jpg" data-mid="209859860" border="0" src="https://freight.cargo.site/w/1000/i/cc240188f4b39525d4854959a9343fbe830d837440f1f9f0d641eea3f9eea0ea/Image01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/86f39a5b0e1de6936cd5ee3200b1ecf4281ecbe04ce30ff0bc9c30396c2bc172/Image06.jpg" data-mid="209859855" border="0" src="https://freight.cargo.site/w/1000/i/86f39a5b0e1de6936cd5ee3200b1ecf4281ecbe04ce30ff0bc9c30396c2bc172/Image06.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/271428d673cb84bf94302cb2e3d9c5307de61f370d0d3e21d6452033bf603a87/FastGoodBoard.jpg" data-mid="209860043" border="0" src="https://freight.cargo.site/w/1000/i/271428d673cb84bf94302cb2e3d9c5307de61f370d0d3e21d6452033bf603a87/FastGoodBoard.jpg" /> <img width="1920" height="191" width_o="1920" height_o="191" data-src="https://freight.cargo.site/t/original/i/14082bd4aab656fd8422e0d874a48e0f95decd187cbad2391e72374fd221e65b/KnorrLogoEnd.png" data-mid="210397553" border="0" src="https://freight.cargo.site/w/1000/i/14082bd4aab656fd8422e0d874a48e0f95decd187cbad2391e72374fd221e65b/KnorrLogoEnd.png" /> https://javinbook.cargo.site/Nuestra-Tierra Fri, 22 Dec 2023 02:32:57 +0000 JAVIN https://javinbook.cargo.site/Nuestra-Tierra <img width="1920" height="810" width_o="1920" height_o="810" data-src="https://freight.cargo.site/t/original/i/5fad64a89a69aba32e7acb968d1ba3b3d3280305718a6fb37d875a6231481d59/Header-Nuestra-Tierra.jpg" data-mid="199967268" border="0" src="https://freight.cargo.site/w/1000/i/5fad64a89a69aba32e7acb968d1ba3b3d3280305718a6fb37d875a6231481d59/Header-Nuestra-Tierra.jpg" /> <img width="1920" height="155" width_o="1920" height_o="155" data-src="https://freight.cargo.site/t/original/i/9e0a181cd9dbd48b61ad23e2d9bdfa9a60c50d84fce4447c845550e51c6c5b48/Nuestra-Tierra.png" data-mid="210118999" border="0" src="https://freight.cargo.site/w/1000/i/9e0a181cd9dbd48b61ad23e2d9bdfa9a60c50d84fce4447c845550e51c6c5b48/Nuestra-Tierra.png" /> Mexican gastronomy is culturally renowned around the world, to the extent that it was named on UNESCO’s Representative List of Intangible Cultural Heritage in 2010. To coincide with Earth Day, the popular Mexican beer brand Victoria launched a film told from the perspective of Mother Earth. In this film, the Earth presents the backstory to every Mexican food found on people’s plates, even to this day. <img width="7337" height="4000" width_o="7337" height_o="4000" data-src="https://freight.cargo.site/t/original/i/118b5e8074ff851ff6897b33f03da0200c701b220daf49b82c29fb5852bb1614/OASIS-POSTER-ESP2.jpg" data-mid="199975553" border="0" src="https://freight.cargo.site/w/1000/i/118b5e8074ff851ff6897b33f03da0200c701b220daf49b82c29fb5852bb1614/OASIS-POSTER-ESP2.jpg" /> <img width="3307" height="2205" width_o="3307" height_o="2205" data-src="https://freight.cargo.site/t/original/i/fe48f6d900e153a903ca038dcd7331a52642a7f195b6adcd4473458c12d764da/Parabus-Reforma.jpg" data-mid="199975490" border="0" src="https://freight.cargo.site/w/1000/i/fe48f6d900e153a903ca038dcd7331a52642a7f195b6adcd4473458c12d764da/Parabus-Reforma.jpg" /> <img width="2685" height="4000" width_o="2685" height_o="4000" data-src="https://freight.cargo.site/t/original/i/1479879ce51a82c2bd228491f9c75b8799e7a2718aeafa40f357482cf6340bb1/OASIS-POSTER-ESP.jpg" data-mid="199975488" border="0" src="https://freight.cargo.site/w/1000/i/1479879ce51a82c2bd228491f9c75b8799e7a2718aeafa40f357482cf6340bb1/OASIS-POSTER-ESP.jpg" /> <img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/6221db2d0d4d83392764f707a0e2e1b50d0d6bbc9ff8200345148dee526d4105/08.jpg" data-mid="199975686" border="0" src="https://freight.cargo.site/w/1000/i/6221db2d0d4d83392764f707a0e2e1b50d0d6bbc9ff8200345148dee526d4105/08.jpg" /> <img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/ac821522c85e0709619e39ffb1d919734962280efb86255eb1d4fe4b7ab6e185/06.jpg" data-mid="199975684" border="0" src="https://freight.cargo.site/w/1000/i/ac821522c85e0709619e39ffb1d919734962280efb86255eb1d4fe4b7ab6e185/06.jpg" /> <img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/a4244ea43d8bb41698acd5692c8a3d57936c2468af256a5a49c029887dd53c9a/01.jpg" data-mid="199975679" border="0" src="https://freight.cargo.site/w/1000/i/a4244ea43d8bb41698acd5692c8a3d57936c2468af256a5a49c029887dd53c9a/01.jpg" /> <img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/6a287ae28bb3e844c2de23e16286a7ecc56442c0048b1769bcd0eb1b17484de0/03.jpg" data-mid="199975681" border="0" src="https://freight.cargo.site/w/1000/i/6a287ae28bb3e844c2de23e16286a7ecc56442c0048b1769bcd0eb1b17484de0/03.jpg" /> <img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/345d6442f557dce1350b7654478e49c4bc482513f00582883d3a94e346788c63/05.jpg" data-mid="199975683" border="0" src="https://freight.cargo.site/w/1000/i/345d6442f557dce1350b7654478e49c4bc482513f00582883d3a94e346788c63/05.jpg" /> <img width="2832" height="4240" width_o="2832" height_o="4240" data-src="https://freight.cargo.site/t/original/i/1ef46a45ded91f4b4737fca26b76b6d7ab7a972f6ecea1cb60a7ae07af6e9eca/12.jpg" data-mid="199975690" border="0" src="https://freight.cargo.site/w/1000/i/1ef46a45ded91f4b4737fca26b76b6d7ab7a972f6ecea1cb60a7ae07af6e9eca/12.jpg" /> <img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/d56dfe25564500554b5460982a9900c9b6877b0e9bee109400412f0abd7cefdc/04.jpg" data-mid="199975682" border="0" src="https://freight.cargo.site/w/1000/i/d56dfe25564500554b5460982a9900c9b6877b0e9bee109400412f0abd7cefdc/04.jpg" /> <img width="2832" height="4240" width_o="2832" height_o="4240" data-src="https://freight.cargo.site/t/original/i/5da2ba4803ecdff5038a6ce195c323c88e9d8362de17065f88b88c51e474946e/10.jpg" data-mid="199975688" border="0" src="https://freight.cargo.site/w/1000/i/5da2ba4803ecdff5038a6ce195c323c88e9d8362de17065f88b88c51e474946e/10.jpg" /> <img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/78367dfc07df4c0440b7830a340c4012a0755094d373390373b24d0170542928/09.jpg" data-mid="199975687" border="0" src="https://freight.cargo.site/w/1000/i/78367dfc07df4c0440b7830a340c4012a0755094d373390373b24d0170542928/09.jpg" /> <img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/06654af706618bee42d9ae22a81f2919c465c0f5c87210b5f9bd1810af084569/07.jpg" data-mid="199975685" border="0" src="https://freight.cargo.site/w/1000/i/06654af706618bee42d9ae22a81f2919c465c0f5c87210b5f9bd1810af084569/07.jpg" /> <img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/f5f4b52226eea6ef678c929dcfd33201ece6a36c5500969e65a213bc0b90ed01/02.jpg" data-mid="199975680" border="0" src="https://freight.cargo.site/w/1000/i/f5f4b52226eea6ef678c929dcfd33201ece6a36c5500969e65a213bc0b90ed01/02.jpg" /> <img width="2832" height="4240" width_o="2832" height_o="4240" data-src="https://freight.cargo.site/t/original/i/214704c7c182b16c0951588f8c5a4dfd6a082f58d061074c8caa001fbaf6c40e/11.jpg" data-mid="199975689" border="0" src="https://freight.cargo.site/w/1000/i/214704c7c182b16c0951588f8c5a4dfd6a082f58d061074c8caa001fbaf6c40e/11.jpg" /> <img width="1920" height="472" width_o="1920" height_o="472" data-src="https://freight.cargo.site/t/original/i/fb0fde57d21e0fe75d7d5479ef2c12d2dd5449d3227b560c2cfaf96e7cae060e/LogoFinal.jpg" data-mid="199975871" border="0" src="https://freight.cargo.site/w/1000/i/fb0fde57d21e0fe75d7d5479ef2c12d2dd5449d3227b560c2cfaf96e7cae060e/LogoFinal.jpg" /> &nbsp; https://javinbook.cargo.site/Icnocuicatl Tue, 12 Dec 2023 06:23:18 +0000 JAVIN https://javinbook.cargo.site/Icnocuicatl <img width="1920" height="810" width_o="1920" height_o="810" data-src="https://freight.cargo.site/t/original/i/0a1847e21f9d97225eb1a56a2c83aeecae0460e3cd64c2aacfb23dbcbac3f2c8/Headericno02.jpg" data-mid="199268908" border="0" src="https://freight.cargo.site/w/1000/i/0a1847e21f9d97225eb1a56a2c83aeecae0460e3cd64c2aacfb23dbcbac3f2c8/Headericno02.jpg" /> <img width="1920" height="155" width_o="1920" height_o="155" data-src="https://freight.cargo.site/t/original/i/7be5f5a5e74fff654445e063d64486b3abd4d53a9612a2cc25f822bde41a32a6/Icno.png" data-mid="210119084" border="0" src="https://freight.cargo.site/w/1000/i/7be5f5a5e74fff654445e063d64486b3abd4d53a9612a2cc25f822bde41a32a6/Icno.png" /> 2020 has probably been the most difficult year in the lives of all Mexicans. Mexico was in 3rd place for recorded deaths by Covid-19 globally, following only the US and Brazil. Security and safety protocols throughout the year prevented us from saying goodbye to the loved ones that left us—a painful reality that, at that moment, didn't let us get proper closure. "Icnocuícatl" (songs from a personal pain) is a genre of poetry that ancient pre-Hispanic Mexican cultures used to say goodbye to their loved ones, helping them find closure after their death. It's a tradition that was forgotten with the passing of time. Victoria, the most popular beer in Mexico, wrote an Icnocuícatl as a farewell to all the Mexicans who left without being able to say goodbye during this challenging time. The poem was transformed into a film that portrayed the harsh feeling of contemplating those empty spaces left by our loved ones: chairs, sofas, and, of course, their rooms. Meanwhile, those who remained proudly hold their loved one's portrait—the picture that goes onto the Day of the Dead altar, letting them into our world. The film was dedicated to families of all social levels who lost someone. It was adapted into different versions with various actors and voices, with the aim of representing a diverse sector of the population. We even created one version in Náhuatl, the original language of the Mexicas. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d666f0aaa195890dd0b41a3163f2ad514c137b67fdb4fdca252f4490e8f5ebff/02.jpg" data-mid="199270473" border="0" src="https://freight.cargo.site/w/1000/i/d666f0aaa195890dd0b41a3163f2ad514c137b67fdb4fdca252f4490e8f5ebff/02.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f48d203c95757299edcedede05d1e41df9c7135bafbd6c7050b6ecd8649805ad/Poem.jpg" data-mid="199270474" border="0" src="https://freight.cargo.site/w/1000/i/f48d203c95757299edcedede05d1e41df9c7135bafbd6c7050b6ecd8649805ad/Poem.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ab00084c6a7def39642c0f9caa2b4c7edc0bad97984c9d6c6a0204864665c8c6/01.jpg" data-mid="199270610" border="0" 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data-src="https://freight.cargo.site/t/original/i/137dd1e6eefc6ab035b9edfaad4fb4cfa67970f2a1b9f021708ac176f69fa974/Generic01.jpg" data-mid="199271849" border="0" src="https://freight.cargo.site/w/1000/i/137dd1e6eefc6ab035b9edfaad4fb4cfa67970f2a1b9f021708ac176f69fa974/Generic01.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/41b30d0c0c216716b885d0d6e7d695ab8d3a1340293487049cfe817672d5db6f/Generic05.jpg" data-mid="199271854" border="0" src="https://freight.cargo.site/w/1000/i/41b30d0c0c216716b885d0d6e7d695ab8d3a1340293487049cfe817672d5db6f/Generic05.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/19f662bb538357f0f6df8a68edf71d50514ff0cffc60953e6549bb6124ae6f78/Generic03.jpg" data-mid="199271852" border="0" src="https://freight.cargo.site/w/1000/i/19f662bb538357f0f6df8a68edf71d50514ff0cffc60953e6549bb6124ae6f78/Generic03.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/20769e03a8e7ad2eae48eec1e4e8f25196305ad823a25936b50fe5041b112b88/Generic06.jpg" data-mid="199271855" border="0" src="https://freight.cargo.site/w/1000/i/20769e03a8e7ad2eae48eec1e4e8f25196305ad823a25936b50fe5041b112b88/Generic06.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/8c3da3f670ec4a941a30c46eb11b7e7818c0576ae427ddeaaffae6e5f08cec6c/Generic02.jpg" data-mid="199271851" border="0" src="https://freight.cargo.site/w/1000/i/8c3da3f670ec4a941a30c46eb11b7e7818c0576ae427ddeaaffae6e5f08cec6c/Generic02.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/6b296d58b3d41cd8ec752beba507851e537144cb462bbe9584f79712de6de79d/Portrait02.jpg" data-mid="199271919" border="0" src="https://freight.cargo.site/w/1000/i/6b296d58b3d41cd8ec752beba507851e537144cb462bbe9584f79712de6de79d/Portrait02.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/9db2a2fc360872d74ae8545808e53ffbce45b927e28eafe5eb247869b2b33808/Portrait04.jpg" data-mid="199271921" border="0" src="https://freight.cargo.site/w/1000/i/9db2a2fc360872d74ae8545808e53ffbce45b927e28eafe5eb247869b2b33808/Portrait04.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/60c74ec245523723e169a2c093cc920c0a10474479f6641b39c2b563d93d4364/Portrait03.jpg" data-mid="199271920" border="0" src="https://freight.cargo.site/w/1000/i/60c74ec245523723e169a2c093cc920c0a10474479f6641b39c2b563d93d4364/Portrait03.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/ba1a1dd9de6b81fb104ae9a81903a66ea170ecbc7a4603d51f1777eafd590601/Generic04.jpg" data-mid="199271853" border="0" src="https://freight.cargo.site/w/1000/i/ba1a1dd9de6b81fb104ae9a81903a66ea170ecbc7a4603d51f1777eafd590601/Generic04.jpg" /> In collaboration with Ricardo Luévanos (a renowned Mexican artist who expresses himself through the beauty of naturalism and the aesthetics of the human figure), Victoria created a family of illustrations to celebrate the 'Day of the Dead.' The portraits are intended to honor those who left without being able to say goodbye, displaying an Icnocuícatl. <img width="1920" height="810" width_o="1920" height_o="810" data-src="https://freight.cargo.site/t/original/i/1c2dd4b87c3eca25b719ff3938232824b8a2a8c4cdb8f34ef980fc9a1f6ba79e/Luevanos05.jpg" data-mid="199325950" border="0" src="https://freight.cargo.site/w/1000/i/1c2dd4b87c3eca25b719ff3938232824b8a2a8c4cdb8f34ef980fc9a1f6ba79e/Luevanos05.jpg" /> <img width="723" height="1080" width_o="723" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eccc0de0481f2625f2375ec959936e9d207c31e8839cce0e41aefb97eccd3d37/Luevanos01.jpg" data-mid="199272728" border="0" src="https://freight.cargo.site/w/723/i/eccc0de0481f2625f2375ec959936e9d207c31e8839cce0e41aefb97eccd3d37/Luevanos01.jpg" /> <img width="723" height="1080" width_o="723" height_o="1080" data-src="https://freight.cargo.site/t/original/i/68bdb0a33bba96744dce67c21ace6a8037fa0d6205d447ba7ce93d8b03d160c1/Luevanos04.jpg" data-mid="199272732" border="0" src="https://freight.cargo.site/w/723/i/68bdb0a33bba96744dce67c21ace6a8037fa0d6205d447ba7ce93d8b03d160c1/Luevanos04.jpg" /> <img width="723" height="1080" width_o="723" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f47d58357214476b576f9c37ab1b171f87d557d3ac2619a206aa594d5440127d/Luevanos03.jpg" data-mid="199272731" border="0" src="https://freight.cargo.site/w/723/i/f47d58357214476b576f9c37ab1b171f87d557d3ac2619a206aa594d5440127d/Luevanos03.jpg" /> <img width="723" height="1080" width_o="723" height_o="1080" data-src="https://freight.cargo.site/t/original/i/43f9525ff25de940ecf2eca9d530e8087bdaea1fed31826107dc98af3418aa3e/Luevanos02.jpg" data-mid="199272730" border="0" src="https://freight.cargo.site/w/723/i/43f9525ff25de940ecf2eca9d530e8087bdaea1fed31826107dc98af3418aa3e/Luevanos02.jpg" /> <img width="1181" height="1772" width_o="1181" height_o="1772" data-src="https://freight.cargo.site/t/original/i/4a60ef8e86aba84da5d8451200a41fbd7db442e1e6d219628d9b012a709164cf/KV03.jpg" data-mid="199330297" border="0" src="https://freight.cargo.site/w/1000/i/4a60ef8e86aba84da5d8451200a41fbd7db442e1e6d219628d9b012a709164cf/KV03.jpg" /> <img width="1181" height="1772" width_o="1181" height_o="1772" data-src="https://freight.cargo.site/t/original/i/6bd26fec641ecbeb6c3172213953a4619da8ea36de8c4d1b143ff3c527f9530a/KV01.jpg" data-mid="199330295" border="0" src="https://freight.cargo.site/w/1000/i/6bd26fec641ecbeb6c3172213953a4619da8ea36de8c4d1b143ff3c527f9530a/KV01.jpg" /> <img width="1181" height="1772" width_o="1181" height_o="1772" data-src="https://freight.cargo.site/t/original/i/6d16e8289ae88cd801e82b344ba13998c1a773068c98ca282007079ea3f9528f/KV02.jpg" data-mid="199330296" border="0" src="https://freight.cargo.site/w/1000/i/6d16e8289ae88cd801e82b344ba13998c1a773068c98ca282007079ea3f9528f/KV02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d0c16d488d7ce48c6d90e5b5acea6a7d7e0e76aebf16ea3d7b9e0613b9751a1b/Comment-01.jpg" data-mid="199328542" border="0" src="https://freight.cargo.site/w/1000/i/d0c16d488d7ce48c6d90e5b5acea6a7d7e0e76aebf16ea3d7b9e0613b9751a1b/Comment-01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0234e6345b231304f0021db633d1e526448f2f69fc182dd3f5b358ff6750d065/Comment-02.jpg" data-mid="199328543" border="0" src="https://freight.cargo.site/w/1000/i/0234e6345b231304f0021db633d1e526448f2f69fc182dd3f5b358ff6750d065/Comment-02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ad98a4b23e64c5a21589ff36d83f51ac0b806c861bb70a75c68b946718af26ea/Comment-07.jpg" data-mid="199328548" border="0" data-scale="83" 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data-src="https://freight.cargo.site/t/original/i/bc10a85bc9795b362d1e3c8cbdce6acb4864a23d80caa259fe64859f8ef426d3/Comment-04.jpg" data-mid="199328545" border="0" src="https://freight.cargo.site/w/1000/i/bc10a85bc9795b362d1e3c8cbdce6acb4864a23d80caa259fe64859f8ef426d3/Comment-04.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c1360dfea77bc11a5f04690544902fc2bb243e50d734b698c2c1b6967a5b8e21/Comment-03.jpg" data-mid="199328544" border="0" src="https://freight.cargo.site/w/1000/i/c1360dfea77bc11a5f04690544902fc2bb243e50d734b698c2c1b6967a5b8e21/Comment-03.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/dd1d8bfc932050c05d10f6b7934e40b55355656f116ee3ac4a0a0f040cc265ec/CannesIcnocuicatl7063x5008pxRGB.jpg" data-mid="199329116" border="0" src="https://freight.cargo.site/w/1000/i/dd1d8bfc932050c05d10f6b7934e40b55355656f116ee3ac4a0a0f040cc265ec/CannesIcnocuicatl7063x5008pxRGB.jpg" /> https://javinbook.cargo.site/Our-Hands Sat, 16 Dec 2023 02:42:21 +0000 JAVIN https://javinbook.cargo.site/Our-Hands <img width="1920" height="810" width_o="1920" height_o="810" data-src="https://freight.cargo.site/t/original/i/a46746a5b3dee33905a3e406b254f041c3196b9d4c8b7510a85ee2d3ff4cbcc3/Header-Our-Hands.jpg" data-mid="199536060" border="0" src="https://freight.cargo.site/w/1000/i/a46746a5b3dee33905a3e406b254f041c3196b9d4c8b7510a85ee2d3ff4cbcc3/Header-Our-Hands.jpg" /> <img width="1920" height="155" width_o="1920" height_o="155" data-src="https://freight.cargo.site/t/original/i/0f7a8edfb9acffe4ffce2205ba8f98f9ed44f02674d91c51753ff503ed73fb2b/Our-Hands.png" data-mid="210119101" border="0" src="https://freight.cargo.site/w/1000/i/0f7a8edfb9acffe4ffce2205ba8f98f9ed44f02674d91c51753ff503ed73fb2b/Our-Hands.png" /> Since ancient times, people have learned to Mexicanize the bounties of the earth through the transmission of knowledge from one skilled hand to another. That’s why nowadays in every corner of Mexico, we discover a rich variety of food with unique and ancestral flavors. However, given that this incredible gastronomy is woven into our daily lives, Mexicans sometimes overlook the true importance of the hands that skillfully transform those humble ingredients into something truly extraordinary. This is precisely why Victoria, the Mexican beer meticulously crafted in Mexico by skilled hands over 155 years, seeks to exalt the remarkable work and ingenuity inherent in these hands — the hands of Mexico — that not only craft the distinct flavors defining our rich gastronomy but also shape our chingona beer. <img width="2800" height="1570" width_o="2800" height_o="1570" data-src="https://freight.cargo.site/t/original/i/155c3010840019e316071b8be0d660dd36bc0a6d5db3cdabd86b49c00513fb4e/Generic-01.png" data-mid="199538127" border="0" src="https://freight.cargo.site/w/1000/i/155c3010840019e316071b8be0d660dd36bc0a6d5db3cdabd86b49c00513fb4e/Generic-01.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b40d385b171962c388b01ff0274f8984d826d518dc0808a1280ac0daa02fe776/Thumbnail-01.jpg" data-mid="199536096" border="0" src="https://freight.cargo.site/w/1000/i/b40d385b171962c388b01ff0274f8984d826d518dc0808a1280ac0daa02fe776/Thumbnail-01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2961891ebeb7612e5777034a7fd40008f5108a4f4abe23c41f5c37ecd9b0ff47/Thumbnail-03.jpg" data-mid="199536098" border="0" src="https://freight.cargo.site/w/1000/i/2961891ebeb7612e5777034a7fd40008f5108a4f4abe23c41f5c37ecd9b0ff47/Thumbnail-03.jpg" /> <img width="2800" height="1570" width_o="2800" height_o="1570" data-src="https://freight.cargo.site/t/original/i/4912c540971ab843c922455d713c333654e6ee2cccb9ae8118688ed4ba3399b1/Generic-02.png" data-mid="199538144" border="0" src="https://freight.cargo.site/w/1000/i/4912c540971ab843c922455d713c333654e6ee2cccb9ae8118688ed4ba3399b1/Generic-02.png" /> <img width="3544" height="5315" width_o="3544" height_o="5315" data-src="https://freight.cargo.site/t/original/i/c80c1d6c363b4753498af89b485a4367837da14d911abb76b45d692fb8ff6f83/Poster-Sabor-Chingon-Lowjpg.jpg" data-mid="199537918" border="0" src="https://freight.cargo.site/w/1000/i/c80c1d6c363b4753498af89b485a4367837da14d911abb76b45d692fb8ff6f83/Poster-Sabor-Chingon-Lowjpg.jpg" /> <img width="2800" height="1850" width_o="2800" height_o="1850" data-src="https://freight.cargo.site/t/original/i/1ff1db37d30d8112ff2a17fdab5d903f6a3d606fec9564039d304f68dd9c4f9e/03.jpg" data-mid="200234953" border="0" src="https://freight.cargo.site/w/1000/i/1ff1db37d30d8112ff2a17fdab5d903f6a3d606fec9564039d304f68dd9c4f9e/03.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/05395182085f265276fef2b8c3cf11a74641877cd402c65f0e903867f00e4438/09.jpg" data-mid="200234959" border="0" src="https://freight.cargo.site/w/1000/i/05395182085f265276fef2b8c3cf11a74641877cd402c65f0e903867f00e4438/09.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/d5343365f93ea549c205f9cf098402ea1b5a04fa4a1c38780dcf798d6c8ee14d/06.png" data-mid="200234956" border="0" src="https://freight.cargo.site/w/1000/i/d5343365f93ea549c205f9cf098402ea1b5a04fa4a1c38780dcf798d6c8ee14d/06.png" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/0054bd4973bb9633ab9df31510420ca346cb74dabf655548addd785f583fe259/10.png" data-mid="200234960" border="0" src="https://freight.cargo.site/w/1000/i/0054bd4973bb9633ab9df31510420ca346cb74dabf655548addd785f583fe259/10.png" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/a8047681f591e407cc858668da1ff39b27b7609917fcbcd9039f466bd36d5a6f/08.png" data-mid="200234958" border="0" src="https://freight.cargo.site/w/1000/i/a8047681f591e407cc858668da1ff39b27b7609917fcbcd9039f466bd36d5a6f/08.png" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/01fb7ef4a1749cad8b574a9a049253a12bf9115003b2555dea5db60a2e156efd/04.png" data-mid="200234954" border="0" src="https://freight.cargo.site/w/1000/i/01fb7ef4a1749cad8b574a9a049253a12bf9115003b2555dea5db60a2e156efd/04.png" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/b8bb93895156400ed50739eb80157725db6e0b681e73834049fee3df6827f30c/07.jpg" data-mid="200234957" border="0" src="https://freight.cargo.site/w/1000/i/b8bb93895156400ed50739eb80157725db6e0b681e73834049fee3df6827f30c/07.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/419e44728b01f89cea4ab0da388a91a1f0b37b7d3e47bb1503c11d8ba4f0757f/05.png" data-mid="200234955" border="0" src="https://freight.cargo.site/w/1000/i/419e44728b01f89cea4ab0da388a91a1f0b37b7d3e47bb1503c11d8ba4f0757f/05.png" /> <img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/0dad74b8d835317def3cc989c675bd68b3a4b61821d7388880a428007bade1a0/01.jpg" data-mid="200234951" border="0" src="https://freight.cargo.site/w/1000/i/0dad74b8d835317def3cc989c675bd68b3a4b61821d7388880a428007bade1a0/01.jpg" /> <img width="2800" height="1866" width_o="2800" height_o="1866" data-src="https://freight.cargo.site/t/original/i/0c33865d9c83b6fc9db0f8fe52ac54717fbd94db105775ece4468cd63b31bb71/02.png" data-mid="200234952" border="0" src="https://freight.cargo.site/w/1000/i/0c33865d9c83b6fc9db0f8fe52ac54717fbd94db105775ece4468cd63b31bb71/02.png" /> <img width="1920" height="472" width_o="1920" height_o="472" data-src="https://freight.cargo.site/t/original/i/79cc502e143f948f36b7cec8bde2c1dbd923bf5010448a790b5f4db8d3ed3521/LogoFinal.png" data-mid="200235299" border="0" src="https://freight.cargo.site/w/1000/i/79cc502e143f948f36b7cec8bde2c1dbd923bf5010448a790b5f4db8d3ed3521/LogoFinal.png" /> https://javinbook.cargo.site/Chicken-Nuggets Thu, 11 Jan 2024 19:05:43 +0000 JAVIN https://javinbook.cargo.site/Chicken-Nuggets <img width="1920" height="810" width_o="1920" height_o="810" data-src="https://freight.cargo.site/t/original/i/1d257dab6c960b3520b603b86bed8460dda5be904d940d2014ef26d2599b602e/Header-KFC.jpg" data-mid="201481855" border="0" src="https://freight.cargo.site/w/1000/i/1d257dab6c960b3520b603b86bed8460dda5be904d940d2014ef26d2599b602e/Header-KFC.jpg" /> <img width="1920" height="155" width_o="1920" height_o="155" data-src="https://freight.cargo.site/t/original/i/acab34bca8e7e4c45739645c68b804b6bcd71365c666b4c4c4e432ab50ef7115/KFC.png" data-mid="210119272" border="0" src="https://freight.cargo.site/w/1000/i/acab34bca8e7e4c45739645c68b804b6bcd71365c666b4c4c4e432ab50ef7115/KFC.png" /> After years without a nugget featuring the signature taste of KFC on menus, the brand introduced a chicken nugget made the way only KFC can – hand-breaded with our distinctive Original Recipe of 11 herbs and spices, the recipe that made the fried chicken chain famous. Kids really dug these nuggets, and what better time to boast about them than during back-to-school season when children were hungry for a delicious meal or a snack on the go. <img width="1920" height="472" width_o="1920" height_o="472" data-src="https://freight.cargo.site/t/original/i/a51ba973a83b0f4cca3b69cb5c5f12664bb521bbe345372c26879a7e85bfd230/LogoFinal.png" data-mid="201481856" border="0" src="https://freight.cargo.site/w/1000/i/a51ba973a83b0f4cca3b69cb5c5f12664bb521bbe345372c26879a7e85bfd230/LogoFinal.png" /> https://javinbook.cargo.site/The-Unseen-Film Tue, 19 Dec 2023 20:47:27 +0000 JAVIN https://javinbook.cargo.site/The-Unseen-Film <img width="1920" height="810" width_o="1920" height_o="810" data-src="https://freight.cargo.site/t/original/i/2236f0da0799a6c1195a4b76395713c64f0b5a521e64ac3af331b77fcc5748fd/Header-Unseen-Film.jpg" data-mid="199780440" border="0" src="https://freight.cargo.site/w/1000/i/2236f0da0799a6c1195a4b76395713c64f0b5a521e64ac3af331b77fcc5748fd/Header-Unseen-Film.jpg" /> <img width="1920" height="155" width_o="1920" height_o="155" data-src="https://freight.cargo.site/t/original/i/98d24a2fc11155a7f46482d297f9d7a2331aa781eb652cc6c415d5a3c08f9ff4/Invisible-Film.png" data-mid="210119280" border="0" src="https://freight.cargo.site/w/1000/i/98d24a2fc11155a7f46482d297f9d7a2331aa781eb652cc6c415d5a3c08f9ff4/Invisible-Film.png" /> In Mexico in 2018, only 47 films were directed by women. If female directors already struggle to get noticed, now imagine an indigenous female director; they are practically invisible. After 40 years, Victoria, the popular beer known for preserving Mexican culture, was able to rescue the first series of unpublished films created in 1987 by indigenous women. In collaboration with Martha Colmenares, one of those directors, we created 'The Unseen Film,' the first documentary of Mexican culture seen through the eyes of indigenous female directors using never-before-seen footage. For the first time, we premiered the documentary in the most popular cinemas in Mexico. <img width="1772" height="2657" width_o="1772" height_o="2657" data-src="https://freight.cargo.site/t/original/i/0c9fbfe68102be9a4f8a4d2b925a02606e4259b6b34ef006182af8ea02b008b5/POSTER-60X90-50-F.jpg" data-mid="199784512" border="0" src="https://freight.cargo.site/w/1000/i/0c9fbfe68102be9a4f8a4d2b925a02606e4259b6b34ef006182af8ea02b008b5/POSTER-60X90-50-F.jpg" /> <img width="1772" height="2657" width_o="1772" height_o="2657" data-src="https://freight.cargo.site/t/original/i/85769144d69531dc2732bc4b1a07aa225457258fbe2bf290b1dc0f01d859bae6/POSTER02-60X90-50-F.jpg" data-mid="199784514" border="0" src="https://freight.cargo.site/w/1000/i/85769144d69531dc2732bc4b1a07aa225457258fbe2bf290b1dc0f01d859bae6/POSTER02-60X90-50-F.jpg" /> <img width="1022" height="1280" width_o="1022" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3a2d00e592c3cd95adfc968e0137faad680173114c21bd2d32ae310309e68f94/Social3.jpeg" data-mid="199787696" border="0" src="https://freight.cargo.site/w/1000/i/3a2d00e592c3cd95adfc968e0137faad680173114c21bd2d32ae310309e68f94/Social3.jpeg" /> <img width="1022" height="1280" width_o="1022" height_o="1280" data-src="https://freight.cargo.site/t/original/i/5ca99d5d63f7cad8cee08951e890d27f3909ffc372479a18713c39787c66fc7f/Social1.jpeg" data-mid="199787694" border="0" src="https://freight.cargo.site/w/1000/i/5ca99d5d63f7cad8cee08951e890d27f3909ffc372479a18713c39787c66fc7f/Social1.jpeg" /> <img width="1022" height="1280" width_o="1022" height_o="1280" data-src="https://freight.cargo.site/t/original/i/505523e97b3db8669e2cfcc39596452dbefcd29eea858e9cc68360a814c8f107/Social2.jpeg" data-mid="199787695" border="0" src="https://freight.cargo.site/w/1000/i/505523e97b3db8669e2cfcc39596452dbefcd29eea858e9cc68360a814c8f107/Social2.jpeg" /> The film is about how Martha used cinema as a tool for cultural exchange between her community and the surrounding towns, preserving her culture and traditions for future indigenous generations. The film was premiered at Cinepolis, the most important cinema chain in Mexico, giving visibility to the work of a female director for the first time and giving hope for future indigenous women to share their stories. We also released the film on streaming platforms, reaching more than 4 million active users in Mexico and the Americas. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/246ff229ed43b16f63fae5e82b8fee588fd611bcbc94046034cd17510a1fcb62/Generic-09.jpg" data-mid="199787562" border="0" src="https://freight.cargo.site/w/1000/i/246ff229ed43b16f63fae5e82b8fee588fd611bcbc94046034cd17510a1fcb62/Generic-09.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b6c674b2a04efe3120a8ffe21180ff33416a5fe13bb91a3e3af9beedc8804b55/Generic-14.jpg" data-mid="199787567" border="0" src="https://freight.cargo.site/w/1000/i/b6c674b2a04efe3120a8ffe21180ff33416a5fe13bb91a3e3af9beedc8804b55/Generic-14.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c4a8d24c7e2f50803112a78c3a6af6905b794d48b58376ecb05bd0ecb66156c2/Generic-10.jpg" data-mid="199787563" border="0" src="https://freight.cargo.site/w/1000/i/c4a8d24c7e2f50803112a78c3a6af6905b794d48b58376ecb05bd0ecb66156c2/Generic-10.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/057be10a7590ca1691d000feff4dbc0a190171260256c1c70af261266d47a48e/Generic-06.jpg" data-mid="199787559" border="0" src="https://freight.cargo.site/w/1000/i/057be10a7590ca1691d000feff4dbc0a190171260256c1c70af261266d47a48e/Generic-06.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2a5aedc7100e666f17f4f3b703012c1eb31839fa39a1de96dc27e3378272060a/Generic-11.jpg" data-mid="199787564" border="0" src="https://freight.cargo.site/w/1000/i/2a5aedc7100e666f17f4f3b703012c1eb31839fa39a1de96dc27e3378272060a/Generic-11.jpg" /> <img 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width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8bcafc9e5c3fda6d012f5cc734d0969f4fc7bc292f3bef0d157a2466c964bd8d/Generic-01.jpg" data-mid="199787554" border="0" src="https://freight.cargo.site/w/1000/i/8bcafc9e5c3fda6d012f5cc734d0969f4fc7bc292f3bef0d157a2466c964bd8d/Generic-01.jpg" /> <img width="1920" height="348" width_o="1920" height_o="348" data-src="https://freight.cargo.site/t/original/i/c1b7bb848cb8bb04a856d29b3588a6280a7505668106ba550019f80096b0cdea/Logo-Final.png" data-mid="199788051" border="0" src="https://freight.cargo.site/w/1000/i/c1b7bb848cb8bb04a856d29b3588a6280a7505668106ba550019f80096b0cdea/Logo-Final.png" /> https://javinbook.cargo.site/Perreo-Virtual Mon, 18 Dec 2023 07:19:42 +0000 JAVIN https://javinbook.cargo.site/Perreo-Virtual <img width="1920" height="810" width_o="1920" height_o="810" data-src="https://freight.cargo.site/t/original/i/080d6151014aa2b11451c0ae46fa107c538a0db7a352fbc924bf625adf334f59/Header-PerreoV.jpg" data-mid="199719090" border="0" src="https://freight.cargo.site/w/1000/i/080d6151014aa2b11451c0ae46fa107c538a0db7a352fbc924bf625adf334f59/Header-PerreoV.jpg" /> <img width="1920" height="155" width_o="1920" height_o="155" data-src="https://freight.cargo.site/t/original/i/a01d5e2447d4f1bfb8ff1430fc5a43251266c846c87bfbdf8083d0f8283d005c/Perreo-Virtual.png" data-mid="210119305" border="0" src="https://freight.cargo.site/w/1000/i/a01d5e2447d4f1bfb8ff1430fc5a43251266c846c87bfbdf8083d0f8283d005c/Perreo-Virtual.png" /> In Mexico, more than 80% of young people neglected the necessary measures against Covid-19. Despite the prohibition of social events as a countermeasure to curb the pandemic, people continued to hold clandestine parties, tripling the spread of the virus and contributing to the extension of lockdowns Las Vickys, one of the most popular pre-mixed beers among young generations, had to do something about it. And what better way than by transforming underground parties into something people could actually attend—a virtual party. We created a metaverse (before it was popular), inspired by the real parties hosted in Tepito, one of the most iconic urban neighborhoods in Mexico.&nbsp; We crafted a virtual scenario where we hosted the best urban artists of the moment, like Santa Fe Klan, Uzielito Mix, Gera Mx and more. 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